Do Design: Why beauty is key to everything.
So much goes unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift, our soul is restored.
Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples including Pixar, Apple, and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?
Do Design will inspire you to:
- Improve your creative process
- Raise the quality and craft of your work
- Consider the experience as much as the product
- Adopt simplicity, utility and honesty as guiding principles
We are creative beings. We love to make things. This book will inspire you to create better things, for better reasons. Things that people will love – for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all?
Author
Alan Moore is a designer and business innovator on a mission to help businesses discover their own unique beauty.
Working directly with companies and organisations, Alan mentors teams and individuals, delivers inspirational leadership programmes, and advises clients on how to design and build a regenerative business. Alan has shared his knowledge in the form of board and advisory positions, and has taught in institutions including MIT, the Sloan School of Management and INSEAD.
Alan is the author of four books on creativity and business transformation, including 'Do Design: Why beauty is key to everything' (Do Books, 2016) Do Build. How to make and lead a business the world needs (Do Books, 2021). He has spoken at The Do Lectures, SXSW and the Hay Literary Festival and has featured in the media.
Alan still works as an artist. Every day, he tries to lead his life as beautifully as he possibly can.
You can find out more on his website: www.beautiful.business
Review
"You'll like this" – Suzanne Santos, co-founder of Aesop
"Alan Moore urges us to rethink not just what we make but how and why." – Monocle
"A handbook for mindful making and conscientious consumption." – CRAFTS magazine
"An excellent guide to the essence of beauty — the freedom to create it and an argument for its power and importance to the soul." – Tim Smit, The Eden Project